OVERVIEW
I Collaborated with NYC fashion brand LikeMind to upcycle their deadstock into new product that could be re-introduced as upcycled SKUs. This was a true honor to me because I had been following LikeMind’s journey on instagram for over five years when they got in contact with me about my work.
MOODBOARDING
I started by collecting moodboards of upcycled details. I was curious if I could interpret some of these designs in an economic fashion to the LikeMind deadstock. I was immediately interested in four main processes: 1. Bleaching or removing color, 2. colorblock patchworking, 3. Recycled details and 4. graphics. I explored these concepts in each of my moodboards.
SKETCHING
After I received a digital inventory of the deadstock that was being shipped, I began to sketch ways that I could apply the techniques I had explored in my moodboards to the inventory I was about to recieve.
FEASIBILITY
After my discussion with John, the owner of LikeMind, we decided to focus our efforts on colorblocking by manipulating the existing deadstock. Not only did the colorblocking fall in line with my own style, but it allowed every piece of inventory to be upcycled without sacrificing product. I used this as a diving off point to explore what sort of outcomes I could achieve and how many processes each reconstructed piece would involve. In this case I began digital iterations of one process and worked my way up to four.