OVERVIEW
FineFeather is the DJ alias for Frankie Radochia, a fellow artist and longstanding friend. Frankie reached out about a digital refresh of his brand and logo for his own musical applications. The rebrand revolves around Frankie’s youthful personality and his affinity for birds.
INSPIRATION
Frankie and I exchanged some images that we were drawn to in terms of color, style and vibe.
INITIAL CONCEPTING
After getting off a call with Frankie, it was clear he wanted a rooster or crow, being silly. The rest was aligning the aesthetic with something simple enough to use as a logo or on branded merchandise.
DIGITAL ITERATION
I came up with several digital iterations based off of our consultation of the sketches for Frankie to consider. Here I am experimenting with the logo in a circle in preparation for the logo's application as a circular icon across multiple music platforms.
APPLICATION
Frankie opted to use the double feather logo across all of his musical platforms as his profile logo.
REFRESH
Frankie has already put the logos to good use across his social and musical platforms and the digital logos have appeared as cover art across a variety of mixes. On a recent call with Frankie, I asked about the designs and his vision for merchandise or if he was considering a refresh of the design. We both keyed in on a few stylistic changes that have developed over the last year or so and I decided to revisit the deliverables with fresh eyes. Here is the outcome of the update.